Well, not really. It's more like you've been given information that hasn't been correct. In other words, the "Internet Marketing Guru's" have been giving you the wrong information.
This information regards the funnel marketing method. Funnel marketing has been around for a long time now, and almost every marketer knows about it. This is the basic function of the funnel:
1. Create lot's of channels in which people can reach your websiteIf you kept up to date with this funnel, you would have probably seen a graph that looks somewhat like this:
2. Make a profit
You're supposed to insert people in to the funnel, than pop them out the other end resulting in profits, and as time goes by, the profit keeps coming in by newsletters and auto-responder services, selling your customer even more of your products.
It's very simple, and it's very easy to do...if you can get the masses to go in to your funnel. In order for the funnel to work, you first need to get people to your website. You could easily do this by increasing the reach of your blog. In other words, go to more websites that connect to your blog, like Digg, StumbleUpon, YouTube, and other websites that will give your website more publicity.
But that's what the problem is. In the graph, it said that as time passes, your sales will continue to grow. This is where the "Guru's" have been giving you some wrong information. They didn't tell you about the time relevancy to the top of your funnel:
As time progresses, the wider your funnel becomes. In simpler words, the more websites that you need to connect with your website. You might have put your website on to Digg, but a few days later, you then put your website on Spurl, and then on NewsVine, and so on, and so on. You keep doing it because you're trying to get more people to your website, but at the same time, your competition is doing the same thing. They're also increasing their range of websites that connect back to their website.
This is why it's become so hard for people to market their website nowadays. There's just so much competition trying to increase their websites reach, that it's almost impossible to keep up. And now, the people that you're trying to get to your blog are ignoring you. The Guru's have told everyone information that has become the downfall of our marketing ways!
2 comments:
An interesting post. It's hard to do maketing for a blog nowadays, too many competitors.
Yeah I know what you mean. I'm writing a book right now talking about different websites like Digg, and Spurl that are way too crowded for new bloggers to get word out about their business.
When I'm done writing about it, I'll be sure to let you know.
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