I enjoy watching Comedy Central, and today, while I was watching, in thirty minutes, I came across more than twenty commercials trying to tell me about their products. In an hour, the number doubled to forty-four commercials in total. But here’s the sad part, I don’t remember a single one.
I vaguely remember seeing the same commercial more than five times, but yet, this channel of reaching me hasn’t inserted me in to that marketers funnel. There is just so many marketers trying to get my attention, I now ignore it. I usually never pay attention to commercials, and when I do pay attention, it doesn’t make me want to buy the product.
Believe it or not, this is how a majority of the world’s population feels like. They don’t care about what marketers are trying to advertise to them about, because they have learned to ignore it.
Go online, and read up on the blog’s that you enjoy going to. When was the last time that you purposely clicked on the Google AdSense links on that blog? When was the last time that you purposely clicked on that blog’s affiliate icons?
Time has passed so much from when the funnel was first created that the top has become too large. The marketing arena is now saturated with advertisements from every marketer trying to increase his websites channel of reach.
Myspace.com was made in 1996, and when you do a search on marketing, 500 unique pages show up with profiles dedicated to marketing, and getting people to their website.
Go to Digg.com - 2000 - and do a search on “Marketing.” You’ll find 121 pages that relate to that subject.
Do the same search at NewsVine.com - 2005 - and you come up with 10 pages related to the subject, and still growing.
All three websites are wonderful places to get more people to your homepage, but it doesn’t matter if you’re the first one at the website or not. Every one of these websites is becoming over-run by more and more marketers, trying to get in to more channels to build their spider-web advertising method. Marketers keep trying to increase the top of their funnels.
This is the spider web method:
The more channels that you create that point back to your website, the more publicity your website gets, and the more of a chance you’ve got to get people to your website.
But if everyone is doing the same spider method, and are connecting to the same websites that you’re trying to connect to, how are you supposed to make your website get the upper hand? And when people are ignoring these spider web methods, how do you expect to get these people to go down your funnel, even when you do get the upper hand on your competition?
You can’t. The funnel has been around so long, that it’s become obsolete, and doesn’t work anymore. We must now re-think the funnel in its entirety, and make it better, and more successful. In other words, we need to re-think our marketing methods, and strategies.
This has been a preview of my new upcoming book, The Reversed Funnel. If you enjoyed this information, please join my Reversed Funnel Newsletter, in order to get more information like this, and about the book.
8 comments:
hello matthew.tnx again for inviting me at my bloglog..I agree with what you said about the funnel..and thanks for the info..i'll follow your link to that "reversing the funnel" thing..and perhaps I will have to make some redirection for my blog....
http://callcentersphil.blogspot.com
That's the one thing that always has me curious. People will write about how much money they make with AdSense or affiliate programs, and you just have to wonder where those people come from. I mean, I get some money from those same programs, so I know people do click on ads and do buy products from your affiliate links, but where do those people come from?
I've become more or less blind to ads on sites, and, until late last week, I've never clicked on an ad on any of them. So, I've always been a bit curious as to who these people are that spend the money!
And, I say "until late last week," because I did click on an ad I saw on a site last week. It was something I was looking for at the time and, completely by chance, the ad showed up on a site I was visiting.
I've been visiting that site for maybe 3 or 4 months, so if that translates to anything at all (and a single person's experience is not statistically valid of course) that could mean you need to have someone be a regular visitor to your blog for a whole quarter before you can expect any type of action from them.
Which means you really need a lot of traffic! Or people less click-retentive than me! ;-)
Sybill - I'm glad that I helped you out! I checked out your blog, and I'm guessing that you're in the phone service business? Am I correct?
dcr - I know what you mean! I always see "guru's" saying that they make more than $100,000 on adsense alone, but who the hell is actually clicking on those ads? Unless they've got some person purposely clicking on the ads for them, it doesn't make much sense to me.
Even when equipped with more than millions of traffic to your website, I highly doubt that people are going to click so much on your ads that you can make a living off of it. It sounds ridiculous! I think that there might be something going on with these "adsense guru's" if you ask me!
Right again, matthew..I actually handle technical support for ISP...I just wonder, so how do we earn from blog? Is there any other way than driving traffic?
The market is totally saturated & the best way to get your site visitors attention is to really show by case studies and accurate assessment how this product will benefit them,
I agree that Adsense is a hit & miss subject & unless you get massive volumes of traffic then it’s a no go for earning, but you will always get the odd visitor that will click as long as you place your ads in the right spot of your blog.
And as you point out Mathew there are so many media platforms from TV to Radio and of course the internet, they are everywhere. When i watch TV i prefer to tune in to the BBC as there are no ads a great relief.
Sybill - There is another way to earn from your blog, besides driving in traffic and hoping that your visitors will click on your adsense, and it's the very reason why my blog was created.
The market has become so over saturated with blogs that your blog can no longer stand out, and if it does, you only have a few visitors to your blog to work with. This is when the reversed funnel comes in to play.
Instead of trying to get more people to your blog to try and profitize, work on the people who are at your blog more, and build a relationship in order to monetize from your visitors. The best way to make money online is to create your own products.
Bill Masson - Yeah it's absolutely true, the market is way too over saturated with advertisements that no one is listening. The best way to get their attention to create a product that's something that they've never seen before.
Do you think that adsense should be a priority to blogging Bill?
Thanks again..That's a great idea..You got me thinking there..
No problem sybill. Here's a link to Seth Godin's book Unleashing The Ideavirus, it should help you out more on this subject: http://www.sethgodin.com/ideavirus/01-getit.html
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