Reverse Funneling

You've heard of the funneling method. Everyone who's ever studied marketing knows about the funneling method.

This is the initial definition:

1. Bring people to your website
2. Make a profit

We've all heard of this tactic before. We've all heard of "guru's" making money from this tactic. These Guru's are stupid.

The funneling method isn't worth it anymore. It doesn't compliment the new internet era. In other words, it's outdated. The funneling method doesn't work. Here's the graph that we've all learned to know and love:


The funneling method doesn't work as well as it should anymore. The method has stopped working ever since the online prospects started ignoring internet ad's and videos.

Now, you can't rely on the equation:

Product + More Traffic = Huge Profits $$$
The amount of traffic that you have, no longer compliments how many sales you make. The funnel is flipped. We can't buy in to the lie of, "Funneling more people to your website will make you more money." It doesn't work out like that.

Millions of Digg users can go to your website and not make a single purchase. Thinking that if you move on over to StumbleUpon isn't going to help you either. Millions of StumbleUpon users frequently go to people's websites, and not make a single purchase as well.

The hard truth is this: More channels for people to come to your website doesn't necessarily result in more sales.

In simpler terms, conversation rates mean nothing. High search engine rankings mean nothing. What does matter, are the readers of your blog right now. They're the one's who are listening. Looking for more of them isn't going to solve your profit problems. But focusing on the readers you have right now, and finding out why they're not purchasing your products will.

Now, the funnel has flipped. You need to focus more on the readers of your blog in order to make a profit. You need to focus on individuals now, and strengthen your communication with them in order to make a profit. Numbers can only go so far.

This is the new graph that we must understand:


Instead of focusing on how you can get more people to your blog, you need to be focusing on, why your readers aren't buying more of your products. Why your readers aren't telling more people about your products or your blog. You need to start focusing on your readers right now. You need to be focusing on how your readers can be making you more money.

The funnel is flipped. We must now embrace the Reverse Funnel.