Robert Takes Marketing By Storm!

How many books have you read that were written by Robert Kiyosaki? If you've read Rich Dad, Poor Dad, than you've probably bought more of the series, such as Cashflow Quandrant, and Guide To Investing. Maybe you've even read more, such as Rich Dad, Poor Dad For Teens, and Prophecy. If you've ever been to any of his seminars, or read his books, than no doubt, you began buying things that just had his name on it, such as Why We Want You To Be Rich, and Cashflow 101.

But have you ever wondered why you buy all of these products made by Kiyosaki? Have you ever stopped and really thought about how much of an amazing marketer Robert is?

The reality is that you've been sucked in to his Reversed Funnel. Between the time that you've started reading Rich Dad, Poor Dad, and ended it, somehow, in those few days, Robert successful established a committed relationship with you. In those few days, Robert converted you in to a Reversed Funnel Customer. You now buy, read, and/or tell your friends about almost all of the products with his name on it.

In my last post, I quickly informed you about the Reverse Funnel, and how it applies more to us now, than the Original Funnel did. In this post, I would like to further this knowledge about the Reversed Funnel, and describe the four different layers of it, and go more in depth about the new funneling system.

Basically, there are four layers to the funnel:

1. Connection
2. Trust
3. Relationship
4. Commitment

It is also important to note that the funnel runs downward, following the path of time. As time grows longer, the funnel widens more at the bottom.


The graph above describes the process of the Reverse Funneling System. First, a connection is made between you and your blog reader. Next, a trust is formed between the two. A relationship is soon established and worked upon. Then, a commitment is made between the author and the reader. As time passes, the layers grow, and thus, the profit exerted grows as well.

In simple terms, as time goes by, the more emphasis needs to be put in the layers. As time passes, there needs to be more emphasis on the connection, the trust, the relationship, and the commitment. By making the layers more solid and powerful, followed are more exerted profits.

This is what Robert does. First, he took you, the individual who read the book, Rich Dad, Poor Dad, and established all four layers in just one book. The author connected with you by telling you something that you were interested in, so you listened and were open to what the author was saying. As you read in to the book more, you began to trust Kiyosaki, and believe in what he was saying. Soon, a relationship is grown, and you begin to enjoy reading every chapter. And finally, a commitment is likely to be made by the end of the book. A commitment where you full heartedly believe in all of his products, and is the reason why you buy more of his books, and games.

Robert's an excellent reversed funnel marketer, and if you've read his book's, agree with what he says, and have boughten more books by him, than you have fallen for his marketing deeds.