When people sign up for a MyBlogLog account, they usually do it because they found out that it's a good means of traffic. However, that's not why MyBlogLog was made. MyBlogLog wasn't made to bring in traffic from other bloggers (although it's a wonderful bonus), but to connect with your readers and subscribers. Sadly, this isn't how you have been using it.

It's the connection that drives MyBlogLog. Even on the homepage it says, "Discover Who Visits Your Favorite Sites (including your own)." The website isn't meant to market your blog. The website is meant for you to connect with your reader more, and create a greater, more impacting relationship.

You're Too Bent Up On Traffic

You are. You think that more traffic is going to solve your problems when it rarely does. More traffic doesn't necessarily mean more sales. In fact, more traffic can actually decrease your amount of sales.

Too much traffic doesn't let you connect with your readers as much as when you only had about 100 people coming to your blog. You only had to build an impacting relationship with maybe 50 of them in order to get lifelong purchases from these people. Suddenly, you get 1,000,000 people coming to your blog, and your connecting is no longer valid. For some reason, you've stopped connecting with your visitors. You've become too busy trying to make more products, and aren't building your relationship with your readers more. This, in turn, results in less sales.

Connection is the key. It's the key to everyone's blog. That's why I emphasize it so much. Without connection, there are no sales. Without connection, you lose the relationship of your readers, and ultimately, you lose your lifelong sales.

As some of you might already know, I have an e-book out about MyBlogLog Marketing, and after getting it reviewed by Bill Masson, I'm going to be canceling it's download for a while, until I get version 2 up and running. So from now on, you cannot download the e-book, I will be taking the links down after I'm done writing this post.

I just wanted to give Bill some recognition for helping me edit out my book, to make it better for everyone in this blog. Version 2 should be coming out this week, so make sure that you keep an eye out for it.

It won't be referring to Seth Godin as much, I've taken the book to entirely different topic, and decided to re-write most of it. It's been a long journey, but I'm sure that you will enjoy the new spin on the book.

I Suggest

If you've downloaded the book, please, tell me what I can do to change it, to make it better for you guys. This blog isn't about me, this blog is about you. I made this blog to help you guys out, and I made the book to help you guys out.

So please, tell me your suggestions.

The MyBlogLog Marketing Community

This is a special shout to the members of my community, the newsletter will be sent weekly, and expect to see the first issue come out by tomorrow.

I'm sorry for sending some of you a message, and having my e-mail link broken. That is my mistake. Be sure of it not to happen again.

For the newcomers of the MyBlogLog Marketing Community, you will be receiving your first issue tomorrow as well. I am very excited about it.

: )

The Readers of This Blog

I will be stepping it up a bit by putting up a new post every day. Even though I'm re-writing the book, that doesn't mean that I won't be able to write a post about MyBlogLog Marketing every day.

Make sure that you're tuned in, because the step up starts tomorrow! You can expect to see posts happening every day, so be on your toes.

Also, I will be putting up a contest very soon, so keep your eyes peeled. The winning prize has yet to be solved, but I will update you guys about that later.

Anyway, I just wanted to fill you guys in on what's been happening lately. Have a great day!

I'm sorry, I might have been a little too eager about my blog that I posted a post that didn't help people know what MyBlogLog Marketing is, and why it's vital to their success on MyBlogLog, and why they need to be successful on the website.

I apologize. So to start this blog off, on the right foot, here's an explanation of MyBlogLog Marketing.

What Is MyBlogLog?

I'm sure, that if you're reading this, you already know what MyBlogLog is. I marketed this blog heavily depending on www.MyBlogLog.com, and that is exactly what the website does.

It brings people together. It makes people connect with each other when they've never even met before. MyBlogLog is not a new marketing channel that most people think of it as. Far from it. MyBlogLog is instead, a website where fellow bloggers and website owners can go to in order to connect, and network with each other, and create a bigger, better community. To connect, is what MyBlogLog is about.

It's not a marketing channel. It's not a tool to get more people to look at your blog, it's a way to get more people to connect with you.

How Are MyBlogLog Users Marketing Incorrectly?

They aren't using MyBlogLog effectively. They are trying to use a website made to make people connect, and are trying to turn it into some kind of external marketing a tool.

For those of you who don't know, external marketing is the act of seeking an outsource in order to market your business. Examples would be, billboards, commercials, PPC ads, and spam messages.

For some strange reason, marketers are turning every internet connecting tool into a way to externally market their business, which is why they are failing. MyBlogLog is no different.

The users on the website are trying to externally market their blog by adding people, joining communities, and spam messaging their contacts, telling them to go to their website and subscribe. Telling them why they should go to their website. This doesn't work. To put it simply, MyBlogLog is filled to the brim with people not connecting, trying to market in a connecting atmosphere.

Here's a diagram that better explains this.



The circle is their blog, and the arrows represent the users on MyBlogLog's marketing. They are trying to use MyBlogLog as an external marketing tool to reach people. The arrows go outwards because these users are trying to reach people on MyBlogLog and hoping that the arrows will magically point back to them. Resulting in a visit.

Does this rarely happen. Instead, the arrows keep going outwards, and they resort to other means of marketing, such as writing articles, making videos, and countless other ways, but doing generally the same way of marketing. They try to get more people to view what they're doing. Why doesn't it work? They've got their priorities mixed up.

This is what the users think they should do:

1. Make a blog
2. Market the blog

This doesn't work. This is the list that they should be using:

1. Make a blog that's new, different, amazing, and makes people want to come to it.
2. Get people to talk about it.

That's the new list. That's how users should be marketing on MyBlogLog. Make a blog that's so amazing, that when people see it, they'll tell their friends about. In other words, the arrow points inwards once they start constructing their blog.



What Is MyBlogLog Marketing?

Just to tell you right from the start, MyBlogLog Marketing is not a strategy to use MyBlogLog as an external marketing channel. It's an idea. An idea where if you create something truly amazing, remarkable, and different, people will come to you. More importantly, people on MyBlogLog will come to you.

MyBlogLog is important to the success of your blog. Articles, link exchanges, traffic exchanges, ads, and videos all work effectively, but they don't attract as much shouters as MyBlogLog does.

Shouters are important. They are the people who are going to tell people about you, and market your blog. They are the ones who are going to Digg you, submit your to StumbleUpon, or make a post about you in their blog. These are the people that users should be marketing, and aiming for. Not for the masses, it's too hard, and it's too cluttered.

Instead, you need to work your way into the masses by working your way from the left, to the right of Moore's Diffusion of Innovation Curve. You need people who are willing to tell other people about your blog.

MyBlogLog Marketing is the act of getting a hold of these shouters. The best marketers in the world. Why? Because MyBlogLog is full of them. MyBlogLog is the greatest tool ever created for a blogger, but people still haven't harnessed the full power of MyBlogLog just yet.

And I'm going to use this blog to show it. MyBlogLog users don't know what they're doing, and as a result, they're losing more than millions of traffic on a daily basis. These bloggers are stuck in the External Marketing age, this no longer works.

Blogs Don't Need SEO

MyBlogLog users want high search engine rankings.

Bloggers think that they need high search engine rankings in order to "make it big." They complain, and come up with strategies on ways to get a higher page ranking. Many would even kill just to get it. It doesn't work like that anymore. Bloggers need to prioritize.

Blog's don't need SEO. They need shouters (or what Seth Godin calls, sneezers). High search engine rankings is a result of critical mass. You can't jump from creation to critical mass. The marketing world doesn't work like that. Blogs make it no different.

This is Moore's Diffusion of Innovation Curve converted into blogging words.

Bloggers want high search engine rankings because they want the most amount of people to hear about, and go to their blog. They want to do Mass Marketing. Bloggers want to attract the most amount of people in order to get the traffic they think is necessary.

They're trying to reach a market that isn't listening. They're trying to market in a place where people don't want to hear about what they have to say. If they want to hear about it, they'll find it, they don't need someone to tell them what to hear about.

Instead, bloggers need to focus on the shouters (sneezers) of their market. They need to focus on the visitors who are willing to tell their friends about your blog. The people who are going to see their blog, and then show it to the masses. That's the only way the Mass Market will hear about you. From their friends, and people they want to listen to.

High search engine rankings is not a way to market. It's a result. It's a result of hitting critical mass. Where your blog has hit the highest part of it's stage, and has nowhere else to go but down. These bloggers then resort to adsense to try to pick up their income.

This no longer works. This is called Old Marketing. External marketing that people don't want to listen to.

MyBlogLog Users Don't Know It

That's why they're failing. They're logged on to a website that's filled with more than millions of shouters who want to talk, but the bloggers aren't doing their jobs. MyBlogLog communities can spread like wildfire. They can get your blog from 1 page view per day, to 5,000.

But you can't tell people to go to your blog. They have to come to you. This is MyBlogLog marketing.

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